{"id":434,"date":"2005-07-31T09:47:11","date_gmt":"2005-07-31T13:47:11","guid":{"rendered":"http:\/\/www.scaredpoet.com\/wordpress\/?p=434"},"modified":"2009-08-18T23:30:20","modified_gmt":"2009-08-19T03:30:20","slug":"step-1-of-brand-identity-101-learn-how-to-spell-your-own-name","status":"publish","type":"post","link":"https:\/\/scaredpoet.com\/blog\/?p=434","title":{"rendered":"Step 1 of brand identity 101: Learn how to spell your own name."},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/images\/pentaxwebsite.jpg\" alt=\"petnax\" \/><\/p>\n<p>So if Pentax is the <a href=\"http:\/\/www.pentaximaging.com\/index.jsp\">&#8220;Official Digital Camera of the Internet<sup>TM<\/sup>&#8220;<\/a>, does that mean that <em>Petnax<\/em> is <a href=\"http:\/\/www.digital.pentax.co.jp\/en\/special\/digiichi\/\">&#8220;teh l33t3st cam EVAR for teh Intarweb L0LZ?!&#8221;<\/a><\/p>\n<p>UPDATE: Pentax has discovered their error and corrected it.  But thanks to screen capture, I can make sure they&#8217;ll never live it down.  I think it&#8217;s only fair turnabout considering they&#8217;re <a href=\"http:\/\/findarticles.com\/p\/articles\/mi_m0EIN\/is_2004_Feb_11\/ai_113161611\/?tag=content;col1\">parading their stupid trademark<\/a> like it&#8217;s an official award or something.  Considering there is no standards body to declare anyone the official anything of the internet, I could call myself the Official Scared Poet of the Internet<sup>TM<\/sup> and no one could contest it&#8230; nor would it have any real meaning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PETNAX?<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[161,162,298,164,166,167,163,165],"class_list":["post-434","post","type-post","status-publish","format-standard","hentry","category-general-stuff","tag-pentax","tag-petnax","tag-photography","tag-ad","tag-digital-camera","tag-internet","tag-mispelling","tag-official"],"_links":{"self":[{"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=434"}],"version-history":[{"count":0,"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/434\/revisions"}],"wp:attachment":[{"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}