{"id":509,"date":"2005-11-21T20:22:17","date_gmt":"2005-11-22T01:22:17","guid":{"rendered":"http:\/\/www.scaredpoet.com\/wordpress\/?p=509"},"modified":"2005-11-21T20:31:41","modified_gmt":"2005-11-22T01:31:41","slug":"new-logo-same-lack-of-creativity","status":"publish","type":"post","link":"https:\/\/scaredpoet.com\/blog\/?p=509","title":{"rendered":"New Logo, same lack of creativity"},"content":{"rendered":"<p>Old logo:<br \/>\n<img decoding=\"async\" src=\"http:\/\/www.business.att.com\/library\/media\/logo\/att.303x58.header.gif\" alt=\"old logo\" \/><br \/>\nNew logo:<br \/>\n<img decoding=\"async\" src=\"http:\/\/www.sbc.com\/common\/merger\/images\/sbc_att_logo_corp.gif\" alt=\"new logo\" \/><\/p>\n<p>So I wonder, how many millions of dollars was the <a href=\"http:\/\/www.omnicomgroup.com\/\">Omnicom Group<\/a> paid in order to <a href=\"http:\/\/news.designtechnica.com\/article8880.html\">have an intern forget to use their shift key<\/a>?<\/p>\n<blockquote><p>\nAs for the new logo, said AT&#038;T, \u201cthe new globe is three-dimensional, representing the expanding breadth and depth of services that the new AT&#038;T family of companies provides to customers, as well as its global presence. Transparency was added to the globe to represent clarity and vision. Lowercase type is now used for the &#8220;AT&#038;T&#8221; characters because it projects a more welcoming and accessible image.&#8221;<\/p><\/blockquote>\n<p>Ugh, spare me the ad psychology, and let&#8217;s get right down to the bottom line: two badly managed companies have joined together to form one really large badly-managed company.  That&#8217;s all it is.<\/p>\n<p>You know if they really wanted to go with an old, recognizable logo, <a href=\"http:\/\/www.jkovach.net\/funny\/bell.png\">why not this one<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Death Star gets a facelift.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-509","post","type-post","status-publish","format-standard","hentry","category-general-stuff"],"_links":{"self":[{"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=509"}],"version-history":[{"count":0,"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/509\/revisions"}],"wp:attachment":[{"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}