{"id":618,"date":"2007-06-03T18:13:13","date_gmt":"2007-06-03T22:13:13","guid":{"rendered":"http:\/\/www.scaredpoet.com\/wordpress\/?p=618"},"modified":"2007-06-03T18:13:13","modified_gmt":"2007-06-03T22:13:13","slug":"crampd-mobile","status":"publish","type":"post","link":"https:\/\/scaredpoet.com\/blog\/?p=618","title":{"rendered":"crAmp&#8217;d Mobile"},"content":{"rendered":"<p>Who would have thought that a mobile phone company aimed at teens, ultra-hipsters and the &#8220;<a href=\"http:\/\/www.youtube.com\/watch?v=JLwrsuqbmxg\">Shake Your Junk<\/a>&#8221; crowd wouldn&#8217;t have been able to turn a proift?<\/p>\n<p>Well, everyone really, considering that many teens and junk-shakers tend to lack a reliable source of income.<\/p>\n<p>Still, <a href=\"https:\/\/orders.ampd.com\/order\/phones.jsp\">Amp&#8217;d Mobile<\/a> felt they could make their business model work, and as it turns out, they were wrong.  Amp&#8217;d has <a href=\"http:\/\/www.rcrnews.com\/apps\/pbcs.dll\/article?AID=\/20070603\/FREE\/70603002\/1018\">filed for Chapter 11 bankruptcy<\/a>, after about two years of selling yesterday&#8217;s phones at a loss, and wireless plans that were equally good at losing money.  While news sources has tried to put a positive spin on Amp&#8217;d&#8217;s &#8220;solid subscriber growth,&#8221; the <a href=\"http:\/\/en.wikipedia.org\/wiki\/MVNO\">Mobile Virtual Network Operator<\/a> currently serves a pithy 200,000 subscribers.<\/p>\n<p>Still, Amp&#8217;d is <a href=\"http:\/\/get.ampd.com\/About\/Press\/index.php\">blaming its &#8220;rapid growth&#8221;<\/a> on its troubles:<\/p>\n<blockquote><p>\nAs a result of our rapid growth, our back-end infrastructure was unable to keep up with customer demand. We are taking this step as a necessary and responsible action to sustain and strengthen our momentum in the market place.<\/p><\/blockquote>\n<p>At best, that description is a bit vague.  Isn&#8217;t rapid growth a <strong>good<\/strong> thing?  The only way I could see Amp&#8217;d&#8217;s (try saying <strong>that<\/strong> out loud) claims on this holding water is if the &#8220;infrastructure&#8221; was so poor that it <strong>prevented<\/strong> rapid growth from happening.  Considering Amp&#8217;d is basically reselling network services and bandwidth on Verizon Wireless &#8211; who has no trouble serving its 60+ million customers &#8211; I find this description a little hard to swallow.<\/p>\n<p>At any rate, Amp&#8217;d claims it will be able to continue operations in spite of its financial troubles, and eventually exit Chapter 11.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who would have thought that a mobile phone company aimed at teens, ultra-hipsters and the &#8220;Shake Your Junk&#8221; crowd wouldn&#8217;t have been able to turn a proift? Well, everyone really, considering that many teens and junk-shakers tend to lack a reliable source of income. Still, Amp&#8217;d Mobile felt they could make their business model work, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-618","post","type-post","status-publish","format-standard","hentry","category-gadgets-widgits-and-whatzits"],"_links":{"self":[{"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=618"}],"version-history":[{"count":0,"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/618\/revisions"}],"wp:attachment":[{"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scaredpoet.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}