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Step 1 of brand identity 101: Learn how to spell your own name.
July 31st, 2005 by scaredpoet

petnax

So if Pentax is the “Official Digital Camera of the InternetTM, does that mean that Petnax is “teh l33t3st cam EVAR for teh Intarweb L0LZ?!”

UPDATE: Pentax has discovered their error and corrected it. But thanks to screen capture, I can make sure they’ll never live it down. I think it’s only fair turnabout considering they’re parading their stupid trademark like it’s an official award or something. Considering there is no standards body to declare anyone the official anything of the internet, I could call myself the Official Scared Poet of the InternetTM and no one could contest it… nor would it have any real meaning.


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