Old logo:
New logo:
So I wonder, how many millions of dollars was the Omnicom Group paid in order to have an intern forget to use their shift key?
As for the new logo, said AT&T, “the new globe is three-dimensional, representing the expanding breadth and depth of services that the new AT&T family of companies provides to customers, as well as its global presence. Transparency was added to the globe to represent clarity and vision. Lowercase type is now used for the “AT&T” characters because it projects a more welcoming and accessible image.”
Ugh, spare me the ad psychology, and let’s get right down to the bottom line: two badly managed companies have joined together to form one really large badly-managed company. That’s all it is.
You know if they really wanted to go with an old, recognizable logo, why not this one?
