How NOT to review technology

iPhone_upsidedown

Here’s a word of advice to technology reviewers: please make absolutely sure that when you’re reviewing a new gadget, you know to use it properly. Do NOT do what poor bumbling Brit Ian Woods did when he reviewed the iPhone in preparation for its imminent launch in the UK:

My first few calls on the phone were not very clear. I couldn’t hear the caller properly. Ah – a fault, I thought. Then I realised that the protective film which covers the screen when new, also covers the earpiece. Duh.

Well Ian, the real “Duh” is that in your photo, you’re holding the phone upside down: the highly-visible black part of the iPhone is connected to the mouthpiece, and the earpiece, obviously, is at the other end. While others have complained about earpieces that weren’t loud enough, your calls were muffled because you didn’t know how to use it right.

Congratulations. You are now the laughing stock of Mac fanboys everywhere.

UPDATE: It appears someone tipped off Mr. Woods, and Sky has replaced the old photo with one where he is using the phone in its correct orientation. Thankfully, the wonders of right-clicking-and-saving-as will preserve Ian’s blunder for posterity. 😀

Hey Ian, what gadget are you reviewing next? Because no matter what it is, I assure you:

You're Doing it Wrong.

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