Recently, Coca-Cola launched it’s “Unexpected Summer” contest, where about 120 winning devices were hidden in packs of Coca-Cola. These devices are designed to look and feel like cans, but when you encounter one you disccover that it’s actually a GPS transmitter with a built-in cell phone.
Activate it, and you’re immediately put in touch with a high-level Coke contest official, who (if you agree) will track your location with the device and will surprise you in some random unexpected way at any point within the next three weeks with your prize. How random? Well, commercials and websites have trumped up scenes of SUVs being parachuted from the sky, parades marching up to your house, and other odd wacky things.
Interesting concept. But very, very bad if you’re serving in the military and you activate such a device, at least according to the Department of Defense.

